The biggest excuse most people and developers are using for abandoning the PC is piracy. They claim that piracy is destroying their profits and running entire companies out of business. I am here to tell you that this is 100% true.
Take Modern Warfare 2, one of the biggest releases in recent years. According to Kotaku Modern Warfare 2 sold 6 MILLION copies on the PS3 and Xbox 360 in it’s first month. The PC helped contribute to that, selling 170,000 copies in one month. Not surprising that it’s so low, as most people I knew with a PC AND a console inexplicably decided to go with the not as good console controls. The point however is that the PC version of Modern Warfare 2 sold 170,000 copies on the PC AFTER it announced that it would not have dedicated servers, and would cost more than the average $40 PC gamers are used to.
Now imagine just how many PC sales there would have been if it had been a PC exclusive. Not quite 6 million in it’s first month surely, but assuredly enough to stay in business. If RPG developers can make a polished 80+ hour game and make a profit with a quarter of those sales, then I think Infinity Ward would have been fine selling 170,000 copies of their five hour long single player game, and six or so maps.
But that was a year ago now, and of course piracy has gotten worse. It’s getting close to PC gaming just dying, and as proof I give you Blizzards Starcraft II. It only sold 1 million copies in its first day according to PCWorld. Let’s be clear, in one day Starcraft II sold 1 MILLION COPIES. That is at $60 a copy on the PC. Even if Starcraft II stopped selling ANY copies after one day they’ve probably made a nice profit. Of course they didn’t, and Blizzard believes it will reach 7 million by the end of their fiscal year, gaining $350 million in sales.
These two are gaming powerhouses of course and I’m sure people will point that out. They might even point out that smaller indie developers have a hard time selling enough copies to stay in business. Of course, that is how gaming has ALWAYS been. Sure, there are indie games out there that are worth $10 or $15, but it’s hard to track them down. It’s much easier on a console, such as Xbox Live Arcade. Of course, this is solved by making the PC MORE like a console, which is exactly what Steam does.
Steam makes it harder to pirate but not impossible by any means, it is a condensed store where indie developers can get exposure just like a console, and it allows games to add achievements and a community. Another thing that might help the PC industry is OnLive. OnLive seriously is a console with a PC interface when you think about it, and I think the industry might be better off forcing OnLive down our throats. It would kill the traditional view of PC gaming because OnLive would keep their hardware all the same until they did a mass upgrade, just like consoles. Is that what I want? I’m fine with it. I’ve played several hours of OnLive gaming and it’s been a very pleasant experience. It’s not like I’m rich so I can’t upgrade my graphics card to a $400 card every other month, so OnLive controlling the PC gaming market would make me pretty happy. Besides, we don’t need to concentrate on better graphics at this point, they are already pretty amazing. It might be time to work on selling PC gamers “Logic Cards” and program game AI to be smarter than a brain injured drunken bear.
In short: Make good games and people will buy them. Will far more people pirate them? Yes. Would those people have bought the game anyway? No. You can’t say “We have an 80% piracy rate” and not be misleading. Out of those 80%, perhaps only 2% would have actually bought the game in the first place. In truth the industry has no idea how much piracy is truly effecting sales, and they need to stop throwing around numbers that even they don’t understand.
Manifest Pixel 