Mike Morhaime in the Blizzard offices.
This will be a relatively quick post. I just wanted to address the idea that Blizzard put out on their official forums, this premium content dungeon finder. In case you haven’t heard you would get the ability to invite Real ID friends to party with you, even if they are on another server. That way you and your friends can all go dungeon running together.
That’s a great idea, and something the forums have apparently been clamoring for. What’s the problem? Well it’s going to be premium. That means you will need to pay extra for the ability every month. You might think “well, $2 a month isn’t bad for something this great!” and you’d be sort of right. The problem is that Blizzard hasn’t announced the price yet and if they are willing to sell a sparkle pony for more than a monthly subscription fee, well you might be seeing an extra $10 charge a month if you want to play with your friends.
Still don’t think it’s THAT bad? Well, maybe you’re right, everyone needs to make money. I certainly don’t begrudge any company doing what it has to do to stay in business. So why don’t I like it? If Blizzard came out and said “Look guys, I know you think that we make a ton of money with this game, but in truth look at all these bills associated with running the game, and in the end we’re barely holding on, so we need something to make some extra money.” If that happened I’d be the first person to resub to WoW and pay the extra, just to help out a company that has given me countless hours of enjoyment over the last 10 years.
That however is not what is happening. What is happening is Activision-Blizzard making more money than any ten people could count in a month. WoW alone makes them enough money to probably give their entire staff a million dollar bonus every year and still be rolling in it. So what’s going on? Well they know you’ll pay for it, and greed has always run capitalism. They’re making trillions, and they’d like to make trillions plus $10, just to add to that profit margin, and that’s disgusting and greedy.
I know some people will defend it by saying that it’s just how businesses are, and that every business wants to make as much money as possible. To them I have one thing to say: WHY IS THAT AN ACCEPTABLE ANSWER? I don’t want to live in a world where my life and the lives of my children are meaningless to our faceless corporate masters, and neither should you. Now is Blizzard going to create a dystopia? No. But is it ok to just accept outright greed and the obvious hatred big corporations have for their customers just because “that’s how it is”? No. I for one am glad I have unsubscribed from WoW, and I don’t think I’ll ever be going back.
See you all in whatever game I happen to be playing at the time! (As of this writing I am currently enjoying the MMOs: Vanguard, Rift and Champions Online).